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It's official!
Now in it's third season, Donald Trump's killer television series 'The Apprentice' is officially a 'franchise.'
With new seasons in the making, a clothing line that carries 'The Apprentice' brand, DVD's in production, and mega-fortunes to be made, it's no surprise that the king of real estate... a man who knows a good thing when he sees it... is involved.
I like Donald Trump a lot.
Mostly because I learn something new from him every time I watch him in action.
One of the barbs critics aim at Donald Trump is that he's a shameless egomaniac who can't get enough of the spotlight.
Well, they may call it egomania, but from my perspective... it's a brilliant business strategy.
I'll admit it: I'm a marketer.
My job is to make people sit up and take notice of my clients (and their products or services), and to deliver a 'brand' message at every opportunity.
That's exactly what 'The Donald' does.
If that makes me him an egocentric, self-congratulatory target for media pundits, who cares? Because it also makes him a 'household name'... in households from Bangor, Maine to Bangkok Thailand.
Brand recognition is the foundation of every marketing strategy.
If you're a small business owner, YOU are your brand.
That means you must sell yourself as well as your product or service.
Trump understands the concept, and what's why you see his brand Trump on everything.
You've got to be willing to get name out there
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About Author
Dan Lok is known as the 'Website Conversion Expert', with a proven track record of selling over $17.3 million dollars of merchandise and services. |
Website URL : http://www.WebsiteConversionExpert.com
Read other articles by Dan Lok |
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