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| Search Engine Positioning Tips to Achieve Top Rankings. |
Published on 21-12-2004
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By Case Stevens
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Resource Article by Case Stevens
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| Website URL http://www.anownsite.com |
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High search engine positioning brings traffic. That's good web site promotion! But high positioning needs careful planning prior to submission of a website to a search engine. Read this before submitting to any search engine. Do the submission afterwards.
Define a niche first Ask yourself: who are my visitors, what do they read, where are they, what do they do? What are they looking for in the search engines? Try to understand your typical customer. Specify your niche as much as possible. Place yourself in a visitor's position.
Make a Keyword List
Find words or phrases that they will probably use in their searches to find what they want. These are keywords that we will use to optimize our pages for the search engines.
Try to find phrases rather than single words. "Beginners Web Design" is more specific than "Design". When we refer to keywords, we (also) mean phrases. Make a list of them. Come up with at least 10 or 20.
Type the keywords in the searchbox of your favorite search engine and enter. View every source code of top sites you find. Add keywords that aren't on your list. Come up with some others.
Expand Keyword List
Go download WordWeb, a little Thesaurus/Dictionary at www.wordweb.co.uk. Type the keywords and add synonyms.
Download GoodKeywords at: http://www.softnik.com/products/gkw/gkw.htm and install it at your computer. This little program allows you to type in a keyword and have it find the hits at different search engines for that and related keywords in the last month.
Click the tab for Overture search engine. Type generic keywords (design instead of web design; design will show all possible combinations).
That results in a list of (related) keywords followed by numbers (representing the number of requests for that word in a month). Now, select the most specific keywords for your business. Most often this will be a phrase of at least 2, but more probably of 3 or 4 words. Those are your targeted keywords (or phrases).
Other places to look for keywords www.wordtracker.com and https://adwords.google.com/select/main?cmd=KeywordSandbox.
Save results in a spreadsheet and sort them. This way you will build an important source of information you can use when optimizing websites for search engines. Now select keywords that have a count between 200 and 2000. (Overture represents about 3% of all traffic, so you may expect 30 times that number for all engines.) Lower counts aren't interesting, higher counts mean way too much competition.
Design a Page!
Make a template page. For an example visit http://www.anownsite.com/articles/free-webpage-template.shtml It's a very search engine friendly page.
View the source, copy and paste it in an HTML-editor. Make necessary changes.
Now take one (1) main keyword and write your text around it. Mix another keyword into it. Keep the number of words between 400 and 800. (Use Text Statistics in Tools Menu of Note Tab Light, available at www.notetab.com.)
Put your text in the template. Use the keyword as your page name.
Now visit www.bruceclay.com.
Bruce is an outstanding search engine positioning expert. For this particular subject visit Search Engine Optimization and Search Engine Relationship Chart (but definitely read everything else on his outstanding site).
Read all information carefully. Apply exactly as written by Bruce Clay.
Finish it.
Now visit www.analogx.com. Download and install Keyword Extractor. Count the words in your page. Sort them by weight. Keywords should rank high and must be present in title, description, keywords, comment, alt's and links (main one at the start and NOT next or close to each other). Review Bruce Clay's search engine information.
Keywords should also appear in body text. A thumb of rule: if the body text contains 400 words, keywords should appear twice, at 600 three times and at 800 four times in the body. Rewrite if necessary and finish with 1 keyword occurrence in the closing paragraph.
Submission Time!
Now your page has a fair chance of relative high ranking.
Review Bruce Clay on search engine submission. Follow his submission instructions.
Success to you.
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Article by Case Stevens, of http://www.anownsite.com/.
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