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Converting Prospects to Business Partners
Published on 06-03-2008 By Raymond Foster
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Converting Prospects to Business Partners!
Knowing What Buttons to Push

One of the biggest keys in getting people to join your opportunity is knowing what buttons to push. Simple as this may sound, it's actually not as straight forward or as easy as one might think. It will take some serious organized thought.

Anytime you give your prospect any kind of message, you have to thoroughly examine it and make sure the things you're trying to sell them are things that really matter to them.

To this day, despite the fact, I have this self- evident truth repeatedly drilled into my head. I find myself at times selling the wrong benefits to my audience.

I have learned it isn't enough to just walk a mile in your prospect's shoes... you have to LIVE in them. Pinpointing and fulfilling their true wants and needs is something you have to obsess over. It needs to become the predominate thought in your mind.

So let me ask you: In OUR industry, what are our prospects really after?

More money? More time? Freedom from the 9-5?

These are just surface desires plainly visible to anyone at first glance. You have to look past the obvious. You have to go deeper. (Unfortunately, rarely does anyone in mlm ever emphasize anything beyond these things).

How about more specifically: Enough money for a super extravagant vacation they been wanting to do for years? Maybe it is enough money to pay off all their credit card debt, car loans, and mortgage. How about enough time, freedom to spend more time with the family. This is a little better and yes, they are after these things... but it's still going in the wrong direction.

These are all end results and they are important, but there's still a huge gap in between where they are now and where they want to be.

It's my job and your job to fill in the gap.

See, what they really want is how to accomplish these dreams.

A plan, a road map, or commonly known as a

About Author
Recognized Internationally-Public Speaker Author 2 Books Published by Prentis-Hall
Website URL : http://www.mlmmakingmoney.com

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